In 2019, Vacheron Constantin introduced digital certification of authenticity using Blockchain technology. Vacheron Constantin was among the first watchmakers to integrate Blockchain technology as part of an innovative service to clients and an increasingly environmentally friendly approach to certification involving less paper. The watches in Les Collectionneurs collection are thus accompanied by a digital certificate of authenticity that is perfectly forgery-proof. Initially reserved for that collection, now all Vacheron Constantin timepieces will be delivered by the end of 2021 with a blockchain-based digital passport, secured by the Arianee technology. The Hour Club, the new site exclusively reserved for Vacheron Constantin customers, will also serve as a digital authentication platform for the Maison’s watches.
Founded in 2017, Arianee is an independent, non-profit consortium whose mission is to implement a global standard for the digital certification of luxury goods. The Arianee protocol makes it possible to associate each luxury product with its own unique, unforgeable digital identity. This digital ‘identity card’ opens up a secure, permanent, and anonymous communication channel between brands, products, and owners. Powered by blockchain technology, this solution is open-source and decentralized. Arianee proposes the first SaaS platform, backed by the first mobile solutions that allow brands a comprehensive use of Arianee’s protocol.
Arianee uses blockchain for decentralized, independent, and secure verification. It allows all users to trust each other without relying on a single centralizing third party. All the nodes in the network are needed to verify any event on the protocol so fraud by an individual actor is impossible and data is secured. In addition, the distributed architecture of blockchain ensures higher uptime and censorship-resistance.