Roger Dubuis’ new partnership with the Italian tire manufacturer Pirelli finds expression in the limited-edition Roger Dubuis Excalibur Spider Pirelli Automatic Skeleton watch which comes in three sporty colors to match new Pirelli Color Edition tires. While less obvious than a car maker or racing team, the Pirelli collaboration is effective for the ultra luxury sport watch maker by suggesting the high-tech, machismo-driven world of motor racing. But, if that is too subtle for you, the straps are also made with the rubber of tires that were actually used to win F1 races.
Don’t get me wrong, this new Roger Dubuis-Pirelli replica watches collab won’t make anyone who isn’t already a petrolhead suddenly long for the smell of burned Pirellis. Rather, like any decidedly niche product, it was set up for a specific target audience, the one that frequents race tracks more than it does fashion weeks or art auctions. Still, even if you like cars very much, you do have to attend (or, better still, participate in) race events and Cars & Coffee gatherings often to imagine how the Roger Dubuis Excalibur Spider Pirelli Automatic Skeleton fits into that world.
Near racing cars, where everything is high-tech, mechanical, noisy and colorful is where you’ll see one of the biggest concentrations in “loud,” high-tech and, yes, often very expensive watches. Produced in just 88 pieces in each of the three colorways (yellow, red, and blue) that Pirelli uses on its Formula-1 tires, there will only be a very limited number of these pieces made and I can still appreciate how far Roger Dubuis has gone to alter the overall looks and finer details of the Excaliber Spider to match this high octane lifestyle.
Just look at the Pirelli rubber-inlaid strap fake watches UK: it definitely is a strong contender for the title of (by traditional standards at least) ugliest watch strap in watch strap history. Propose a watch purist the idea of putting a semi-melted-looking, random structured rubber strap on their beloved, nurtured, possibly gold and also quite petite timepiece, and they’ll freak out.
And yet, it’s a perfect match for those 200-odd people who this watch is very much for: those who love the looks and smell of near-melted Pirelli slicks on race cars parked right after some hot laps, and who often see (or own) stupid-expensive, mega rare race cars all beaten up by rubber debris and dirt after a race.